It seems like everyday I hear reports in the news that make me feel uncertain about the travel industry in Northern Ontario. With the growing fear of travel terrorism, the looming US Passport regulations, and weakness in the US Dollar, a lot of travel experts are spinning dire predictions for the small tourism businesses throughout Northern Ontario.
I'll bet you feel the very same uncertainty.
But, as you know, the changes don't stop there. Most travelers now use the Internet instead of sports shows to compare and select their travel destinations. The Internet has become the number one way that travelers are shopping for their trips. These days, the effectiveness of your website makes all the difference.
The Building Pressure of Change
In your business, you realize the need for a professional looking website - but in order to get the bookings you need, much more is required. Many operators are now blogging, paying for Google Ads to gather specific traffic, and collecting email addresses to market potential guests, but it's still not enough. To be truely successful, you need to research keywords, check your meta tags, analyse website visitor statistics, conversion rates, monitor your search engine placements, and, you should build your link popularity, reply to email enquiries, prepare your next email newsletter... and on and on!! It's insane!
And... online competition is getting even MORE fierce!
With so many people trying to figure out the next Google algorithm, creating mulitple websites, making thousands of pages, participating in link exchange services, submitting articles, blogging and pinging - it can be overwhelming!
It's easy to have your website lost in the clutter.
It's easy to spend a fortune with minimal results!
Tourism Operators are Fed Up And
SCREAMING...
"STOP ALREADY!
We Can't Take It Anymore!"
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But - changes are not complete for the Tourism Industry...
